An interesting idea about the linkage between color strategy, automation and cloud computing popped into my head as I organized the ColorMetrix projects for 2011. Until recently I was managing a few projects worked on by a few team members at any given time. I had developed a simple yet effective set of project management […]
November 8th to the 10th company CEO Jim Raffel will be attending the FFTA Fall Conference. In addition to being a conference sponsor (find us at booth #7) Mr. Raffel will be speaking Monday November 8th at 3pm on the topic of Color Success Before Getting To Press. We hope to see you there!
You may be asking yourself, why would I need a Voglesong COLORef in my verified color solution? My color measurement instrument comes with a calibration plaque. Yes, and that calibration plaque is very important to keep the instrument in a known state traceable to a standards group like ISO or ANSI. How about knowing how […]
While at graphexpo I was struck by how many shiny new tools there are for color measurement, verification and control. We all know those people and companies that will buy the shiny new stuff, well because it’s shiny new stuff. What about the rest of you? I think you are a lot more interested in […]
Let’s start by breaking down the title of this post. “bright future” implies that past brand color management practices have not delivered desired outcomes – true. “Brand color” refers to the precise color the brand owner is expecting to be reproduced regardless of substrate, print process or geographic location. “Management” is the meat of this […]
At the IPA Technical conference earlier this Summer a longtime customer informed me he’s still using software I thought he’d long abandoned. This customer has not renewed support or contacted us in anyway for more than three years. I then asked Rick jokingly if maybe ColorMetrix software is too good? Not the first time this […]