This piece was posted on JimRaffel.com on Jan. 23, 2007. You can view the original here. It has been re-purposed for this site. One of our goals is to prove to customers that their proofs meet the desired standard of quality. In other words, we strive to verify proof quality. In January, we discussed using […]
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A review of “Gutenberg the Geek” – A true print geek
This review first appeared on JimRaffel.com on March 9, 2012. It has been repurposed for this blog. To read the original, please click here. Awhile back, our CEO Jim Raffel saw a post by Jeff Jarvis on Google+ announcing the release of his Kindle single “Gutenberg The Geek” (Amazon affiliate link via JimRaffel.com). At ColorMetrix, […]
Trading social media at trade shows
Last week, we demonstrated the ColorVerify process control solution at the International Sign Expo (ISA) in Orlando. We partnered with Mutoh America to develop and promote ColorVerify and they have provided us with space in their booth at several trade shows over the past year to help promote the new product offering. We’ve also noticed that […]
4 easy steps to become an effective ProofPass.com affiliate marketer
As the distribution model in the graphics arts has changed, we have changed to adapt the distribution of our products and services. For example, our ProofPass.com service is now only available by a subscription fee paid directly to ColorMetrix after evaluating the service for up to 30 days. That means that up until now it’s […]
We will join Mutoh at ISA to demonstrate ColorVerify
Next week, we will be traveling to Orlando to participate in International Sign Expo 2012. We will be joining our partner Mutoh America in their booth #1662 during the trade show. The ColorVerify agenda ISA will be held March 22-24 at the Orange County Convention Center. During those three days, our CEO Jim Raffel will […]
Color Blindness and the Color Blue
On a recent flight, I sat next to a pediatric eye surgeon and we had an interesting conversation about the use of red and green in slide presentations. The surgeon’s contention is that since about 8 percent of the male population is color blind and almost all color blindness is red- and green-related, your key […]