Let’s start by breaking down the title of this post. “bright future” implies that past brand color management practices have not delivered desired outcomes – true. “Brand color” refers to the precise color the brand owner is expecting to be reproduced regardless of substrate, print process or geographic location. “Management” is the meat of this […]
Is ColorMetrix Software Too Good?
At the IPA Technical conference earlier this Summer a longtime customer informed me he’s still using software I thought he’d long abandoned. This customer has not renewed support or contacted us in anyway for more than three years. I then asked Rick jokingly if maybe ColorMetrix software is too good? Not the first time this […]
Color Conversations: Density & TVI or L*a*b?
Golden Nugget #5 Density & TVI or L*a*b* originally appeared on JimRaffel [dot] com in 2005. the topic is one that still comes up frequently in conversations with customers. I settled on the topic of using Density & TVI vs. L*a*b* to evaluate the difference between inkjet proofs and press sheets not only because it […]
Color Conversations: Be Part of the Community
The short version: I shared my knowledge of color and measurement. Now, when Translator lands work at big consumer products or beverage company (and they will) whose solution for verified color do you think they will suggest when the topic comes up? How powerful is social media and community now? ColorMetrix is a virtual company. […]
Color Conversations: Metamerism & Color Management
This is based upon a past post at JimRaffel[dot]com: #16 Matamerism & Color Management (yes, with spelling error – that’s another story). Let’s take a look at the visual spectrum and some of the different ways we work with the spectrum on an everyday basis in our industry. For our discussion Metamerism is… When two […]
Jeffrey Hayzlett, CMO of Kodak
talks with Color Conversations (part 2)
Part 2 of a recent interview with Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. Jeff’s complete biographic information can be found in part 1 where we covered social media and the graphic arts as well as trends in graphic arts trade shows. We’ll pick up with Jeff’s take on digital presses. […]