ColorMetrix again will be partnering with the Roland Academy in a free webinar about solving the color control myths and mysteries of ink jet printing on Tuesday, Jan. 15, at 11 a.m. CST. ColorMetrix has made a commitment in 2013 to participate in and provide original educational resources and events for the print industry throughout […]
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Media and Marketing Takeaways from PRIMIR Winter Meeting
Last week, we traveled to New Orleans to attend the PRIMIR (Print Industries Market Information and Research Organization) meeting. PRIMIR funds and prepares extensive studies on trends in the graphics and print industry. The three-day meeting provided presentations from previous studies, and break-out sessions to focus on future studies. The attendees were very diverse; coming from […]
The Color of the Month is Evergreen
It’s that time of year when most leaves on trees have either colored or fallen completely from their branches. The exceptions are, of course, evergreen trees. As seen in the accompanying image, evergreen trees stand out in the fall and winter next to the bare branches of their cousin trees. The life of a leaf […]
Color control myths review
and Gravure conference takeaways
On Nov. 13, our CEO Jim Raffel and Project Manager Shelby Sapusek joined Matt Huber, Marketing Premedia Manager at JCPenney, to present “Color Control Myths and Mysteries” at the annual Gravure Publishing and Premedia Conference (GPPC) in Naples, Fla. The panel discussion kicked off the second full day of the conference. As noted in the […]
Color Control Myths and Mysteries: Part 2
Last week, our CEO Jim Raffel previewed our “Color Control Myths and Mysteries” talk, which we will be presenting at the GAA Publishing and Premedia Conference next week. In his preview, he introduced an interesting optical illusion and discussed whether or not we could trust our eyes when it comes to color. Indeed, trusting our […]
Color Control Myths and Mysteries: Part 1
In two weeks, Shelby Sapusek and I will be speaking at the GAA Publishing and Premedia Conference. Our Tuesday morning general session is entitled “Color Control Myths and Mysteries,” and then later that afternoon we’ll have a breakout session for color control questions and answers. The presentation will be unique in that Shelby will bring […]