I started out thinking this would be a technical article and I even have links to the posts and articles I was going to reference to prove it. The title was going to be something like “Clouds can be colorful,” which is a reference to the decade ColorMetrix has spent building solutions to store color […]
Measure Twice, Print Once
Please stop throwing “bad” proofs and prints in the trash bin. I really want you to stop doing that and put the cash saved in your money jar. Today I want to explain how color verification and process control are just like the old carpenter’s saying “Measure twice, cut once.” While it oftentimes takes only […]
4 easy steps to become an effective ProofPass.com affiliate marketer
As the distribution model in the graphics arts has changed, we have changed to adapt the distribution of our products and services. For example, our ProofPass.com service is now only available by a subscription fee paid directly to ColorMetrix after evaluating the service for up to 30 days. That means that up until now it’s […]
Color Blindness and the Color Blue
On a recent flight, I sat next to a pediatric eye surgeon and we had an interesting conversation about the use of red and green in slide presentations. The surgeon’s contention is that since about 8 percent of the male population is color blind and almost all color blindness is red- and green-related, your key […]
Beyond the visual, color is science
Since color is something you see, you may never have thought of the science behind color. There is, however, plenty of mathematics and applied physics that make the measurement and reporting of accurate color reproduction possible. Here’s how color science is explained on Wikipedia: The science of color is sometimes called chromatics, chromatography, colorimetry, or […]
PODi AppForum Roundup
Last week, ColorMetrix CEO Jim Raffel attended the PODi AppForum conference in Las Vegas for the first time. What follows are some of his observations, thoughts and comments about the conference. I did a bit of live reporting from the conference via my Twitter account. Following are two tweets I sent during Ken Schmidt’s keynote […]