It’s time to introduce an Open Color Ecosystem. Let me explain. Our industry is ready for an Open Color Ecosystem, which the entire industry helps build and maintain so that we can demystify color; not only for ourselves but for the entire color supply chain. Who really owns color? No one person or business can […]
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Feeling Color With Pinterest
It all started when we published Color is a feeling. In that blog post we said, “What the designers care about is walking up to the product on the store shelf and feeling the way they intended you and me to feel.” This got us thinking about ways to reach the design audience who ultimately […]
Measure Twice, Print Once
Sometimes the easiest way to explain how or why a process works is to show it visually. Today, we are sharing why color verification is important in your printing and process control system.
Color catches the eye, seals the deal
About a week ago, I needed to replace some of my personal upkeep products; namely a hair dryer, a nail file, some eye shadow and a hairbrush. When I was making my purchases, I really didn’t think much about my choices. I am usually a quick and efficient shopper; not liking to spend much time […]
Color is a feeling
I started out thinking this would be a technical article and I even have links to the posts and articles I was going to reference to prove it. The title was going to be something like “Clouds can be colorful,” which is a reference to the decade ColorMetrix has spent building solutions to store color […]
Measure Twice, Print Once
Please stop throwing “bad” proofs and prints in the trash bin. I really want you to stop doing that and put the cash saved in your money jar. Today I want to explain how color verification and process control are just like the old carpenter’s saying “Measure twice, cut once.” While it oftentimes takes only […]