It all started when we published Color is a feeling. In that blog post we said, “What the designers care about is walking up to the product on the store shelf and feeling the way they intended you and me to feel.” This got us thinking about ways to reach the design audience who ultimately can and does drive the use of color process control technology.
The next week we published “Color catches the eye, seals the deal.” As Shelby wrote this article about selecting her personal care products based in large part on the color of the items, we were also ramping up our ColorMetrix Pinterest account. The image she chose to use with the post displays nicely on Pinterest.
As you look at the ColorMetrix Printable pin board you’ll currently see this image right down the middle of the page. While the image will move as additional pins are made to the board it will continue to be a visual focal point for two reasons. First, it’s a colorful image and second it’s a long and narrow image which sets it off. We’ll come back to the image size and shape in a moment.
I’ve also created a personal Colorific pin board on Pinterest. As I find colorful and fun images, I pin them for later review. Sometimes those images are associated with blog posts I want to go back and read and this is just another way to remind myself to head back and check the post out. If you head over and look, you’ll see Shelby’s “Color catches the eye, seals the deal with purchases” images there as I repinned it. This just increases the ultimate reach of the blog post because many people who are intrigued by the image click to see where it came from. That click leads them back to this blog.
Building images for Pinterest
Last week we shared the “Measure Twice, Print Once” infographic that we created to support an earlier blog post by the same name. This image was explicitly designed to look good and stand out on Pinterest. As a matter of fact, you’ll find it on both my personal and the ColorMetrix pin boards and referenced earlier in this blog post.
We are just getting started with Pinterest but believe that it’s a key part of our strategy to market color as a feeling instead of as a set of numerical coordinates.