Spring is a great time of year to think about cleaning; so we decided this would be a good time to share a list of the essential verification and process control tools you should have in your color toolbox. Our Recommended Color Toolbox The following list includes half a dozen items that anyone serious about […]
Color Control Myths and Mysteries: Part 1
In two weeks, Shelby Sapusek and I will be speaking at the GAA Publishing and Premedia Conference. Our Tuesday morning general session is entitled “Color Control Myths and Mysteries,” and then later that afternoon we’ll have a breakout session for color control questions and answers. The presentation will be unique in that Shelby will bring […]
Color reference values now user defined in ProofPass.com
The Summer 2012 release of ProofPass.com contained industry reference data sets like SWOP and GRACoL and marked the first time ProofPass could reference against L*a*b* reference values. Today, we announce that the most recent incremental release of ProofPass contains the ability to enter your own L*a*b* reference values for any data set created with any […]
Brand colors need an open color ecosystem
Since May, we’ve been out on the The Color Tour 2012 evangelizing and Introducing The Open Color Ecosystem, our vision for the future of color communication. Our message is simple: Understand that color is a feeling, not a number; and demystify color technology. Open Color Ecosystem Software Modules The graphic above presents the modules of […]
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Roland Partner Webinar
Last week, we presented a webinar for Roland about utilizing ProofPass.com for supply chain color verification and process control. In case you’re not seeing the embedded YouTube video above, here is the direct link to the recording of the webinar. Saving $100 on your ProofPass subscription Somewhere in the video we share a coupon code […]
Demystifying brand color verification
There are two main reasons why your brand color does not match your expectations. You were never provided a sample of the appropriate ink on the correct substrate to review and approve. Color measurement instruments do not all measure exactly the same in spite of being built to exacting industry standards. How to fix brand […]