About a week ago, I needed to replace some of my personal upkeep products; namely a hair dryer, a nail file, some eye shadow and a hairbrush. When I was making my purchases, I really didn’t think much about my choices. I am usually a quick and efficient shopper; not liking to spend much time in any store. I want to get what I need and get out. In fact, I distinctly remember taking a few work calls during this particular shopping trip. Clearly, I wasn’t paying too much attention to what I was buying.
Later, as I was spreading out my new upkeep products on the bathroom counter, it occurred to me that my subconscious must have made my choices at least partially based on color. I jokingly took pictures of each and told the story on my personal Twitter account with the hashtag #UpkeepColor. It was late at night when I did this but the responses I received were both amusing and interesting.
Without even realizing it, color had caught my eye and sealed the deal.
Perfecting packaging
Some of our biggest clients at ColorMetrix are in the printing for packaging industry. Many of them have national brand name products and rely heavily on color recognition. It matters to them that their brand colors are consistent and that their packaging is of good quality.
When we visit our client’s facilities, the same mantra is heard again and again: They want to continue to provide consistent color quality and they want to keep improving on the way that it is maintained.
Making ‘good enough’ better
While we provide solutions for color verification, we are constantly looking for ways to improve upon them. My experience during my shopping trip for #UpkeepColor only reminded me how important color is for printing and branding. Color catches our eye and, like one of our recent blog posts pointed out, encourages emotion and feeling.
Therefore, we commit to the fact that our solutions will never be “good enough.” We will always be striving to improve upon them; not only for our client base but for the industry as a whole. This year, we are working on some exciting enhancements to our products. Be sure to watch for updates in the upcoming weeks.