The Reading List: What is the most popular color on the internet?

While we always think it’s important to create original content, lately we have been doing some research to find relevant color and print articles and websites to share with our audience on social media. The response has been overwhelming and it’s been fun to watch the conversations grow.

So we’ve decided to put together a reading list of the five most read post shares with the largest reach on social media in the past month. Remember, these shares aren’t of our original content.

The Reading List

1. “The Most Popular Color On The Internet Is …” by Wired. Spoiler Alert! It’s blue; all the different shades of blue. You probably knew that. Facebook certainly does. But you should read the article anyway because the research behind this discovery is fascinating.
   
   
2. “Surprise! Most Color Vision Cells See Only Black And White” by Science News for Students. So basically the way we see is somewhat like all those adult coloring books – before they are colored in. It’s a new study and gets fairly technical, but still a great read for color geeks.
   
   
3. Idealliance Launches G7 Minisite. This was more of an announcement than an article share, but it received a lot of attention on our networks. If you have any questions about the G7 methodology and how it relates to print or you want to find an expert or maybe learn how to become certified, this site has all the answers. And we are pretty proud that you can find our own Jim Raffel listed among the G7 certified experts.
   
   
4. Photochrome – Impressionistic Color Palettes. Just to prove that we aren’t technical all the time with our color, we give you Photochrome! Type in a word and Photochrome “smooshes” together photos in a database tagged with that word and provides a color palette for you. Does it seem too obvious? “Grass” will come out green, “sunny” will come out yellow. “Sad” will be blue … Wait. Mauve? Now you want to try it, don’t you? Go ahead; it’s fun. What’s the real world value here? We have no idea but it’s a great time waster!
   
   
5. Color In Sight, a documentary created by TEALEAVES and video shared by Dexigner. In 23 minutes, 11 experts in the color and design industry explore how top brands such as Nike think about color and use it in their branding and marketing. If you don’t have time for this right now, click the link and bookmark it. Save it for viewing over your next lunch break. It’s worth it.

Don’t miss out on the conversation!

Did you like this month’s Reading List? Want to have access to our content shares from around the industry throughout each month? The best way to do that is to like our Facebook page and/or follow us on Twitter.

Sure, you can wait for a monthly roundup like this one and sign up for our newsletter to get the shares. (Psstttt… Just type in your email address in that yellow box on the right at the top of this page.) But that’s not where the great conversations are happening!

Our Best Twitter Share

October 19 was International Print Day and we participated in #PrintChat to celebrate. The tweet below was in response to a question about why we love print. This tweet is still getting traction more than 7 days after it was first posted.