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Strategy matters, not shiny new tools

October 18, 2010 By JimRaffel

Strategy matters, not shiny new tools

shiny new tools or strategy which is more importantWhile at graphexpo I was struck by how many shiny new tools there are for color measurement, verification and control. We all know those people and companies that will buy the shiny new stuff, well because it’s shiny new stuff. What about the rest of you? I think you are a lot more interested in color strategy. How am I going to use these shiny new tools to put money on the bottom line.

That’s where ColorMetrix comes in.

I’d Love to tell you more but quite frankly most of our client’s don’t want their success stories shared publicly. I would be happy to setup a face to face meeting to gain a better understanding of how we can assist with your color strategy. The goal being to convert the dollars color quaility normal costs you into an investment you can expect a return on.

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