Beginning April 6th there will be a weekly blog post here.
Hello there, my name is Jim Raffel and I am one of the founders of ColorMetrix. For several years now I have written a blog at JimRaffel.com. For most of those years the blog was printing industry-centric but over the last year that has changed. I still write three or four printing industry related posts a month over there and have decided this would be a better home for those posts.
I have the first two posts planned out and we will be getting off to quite a big start.
Next week I will be writing about my perception that the design and print buyers segment of our industry lacks a basic understanding of the science of color. Sounds crazy but I am amazed at the number of eyes I see gloss over when I say L*a*b*. Many understand density, CMYK and RGB but none of those accurately define a color in color space. As an industry we need to change this with education.
I will follow that post up with a fun Interview of Kodak CMO, Jeffrey Hayzlett. For several years now Jeff has been using Social Media to raise awareness of the Kodak brand in all business segments. I plan to discuss my perception that the printing industry is slow and late to this party. Perhaps it has to do with a basic fear that the internet is taking business away. If so the solution is not to bury one’s head in the sand.
The plan is to focus on Color and industry trends that relate to color. There will be exceptions. I learned a long time ago that when you break the “rules’ things happen. For example, when attending trade shows or conference I may run into cool new technology that just needs to be talked about. This will be the place.
By and large this will not be a place to talk about our products. The rest of the web-site does a great job of that!
Comments will be open on these blog posts so jump into the conversation whenever you feel the urge!
Image Credit: http://www.flickr.com/photos/sparky18/