We continue our “18 Days of Color” campaign which we are running in conjunction with the Social Madness contest. You can read this post for background. In our “18 Days of Color” campaign, we will post a social media update from either Twitter, Facebook or LinkedIn that used a color reference to evoke emotion as it pertains to business.
The color of the day is …
What better way to start a Monday than by discussing chocolate? That is our color of the day because over the weekend we came across this tweet by Marc Amos, a web designer who works for Boston Web Studio.
Browns, especially darker browns, remind us of chocolate treats which evoke emotions such as security, stability and comfort. You’ve probably heard related cliches such as “drowning my sorrows in chocolate.” Let’s face it. How can one be upset or sorrowful when you’re eating something so delectably sweet?
However, Amos points out the branding aspect of the color chocolate. Hershey’s is obviously known best for its chocolate treats. While we aren’t altogether sure that Amos is correct about the darkness of the Hershey’s chocolate syrup bottle being the precise color your chocolate milk should be, the color still serves as a branding tool. Can you imagine if the bottle was yellow? Ick. (Note: Hershey’s does have a pink bottle for it’s strawberry milk syrup, but the same principle applies.)
Connect with us!
Please connect with us on Twitter, Facebook and Linkedin so you can keep up to date on “18 Days of Color” and to help us with the Social Madness contest. You can also vote for us on the official website. (We are under the small business tab.)
Do you have a social media status update where color evokes emotion as related to business? Our campaign ends on June 18. Leave a comment below with a link and maybe we can fit you in!