Brand color management has a bright future

by JimRaffel on August 27, 2010

Let’s start by breaking down the title of this post. “bright future” implies that past brand color management practices have not delivered desired outcomes – true. “Brand color” refers to the precise color the brand owner is expecting to be reproduced regardless of substrate, print process or geographic location. “Management” is the meat of this post, I will show how to manage the expectations of the brand owner, so as to under promise and over deliver on color reproductions expectations.

Existing Color Systems = Fail

Existing categorization and naming systems have failed our industry and in fact created unmanageable brand owner expectations. Designers work with swatch books that may or may not be in good condition printed on a substrate that probably has no similarity to the substrate the printer will be asked to produce the work on. Worse yet, the designer calls up a “347 Red” in Photoshop and think it looks “just right” on their un-calibrated monitor. At some point downstream a printer will be asked to produce this completely unidentifiable color.

There’s a better way

Creation of a database produced on the correct substrate with ink for the desired printing process. In other words, a database of colors that are actually achievable on press. Creating a database of this magnitude is no small endeavor but it’s also no longer a pipe dream. With the support and sponsorship of a client just such a database is now a reality. It’s now easy for supply chain members to request a search of the database for an existing “real” color on the correct substrate with the correct ink.

ColorMAP sneak peak

The solution in a nut shell

A centralized database facilitates accurate communication throughout the supply chain. By utilizing internet technology the exact same color information is made available to brand owners, prepress vendors, printers and ink suppliers. Duplicates can be consolidated with search technologies, thus simplifying paperwork and job preparation. Such a system allows the brand owner to approve a color and then know that prepress vendors, ink suppliers and printers are all using the correct information. The ultimate goal of a centralized database is to provide the brand owner with piece of mind that the color information is being communicated correctly from design to finished product. In addition, ink savings are typically realized because fewer colors need to be maintained and there is less chance of the wrong ones making it to press with the entire supply chain looking at the same information.

While existing color measurement and verification tools “sort of” work there are problems. The lack of systems being able to use a single spectral reference value and then easily share color information (via API or applications programmers interface) back and forth diminishes the effectiveness. By utilizing cloud computing based systems these limitations can be overcome.

Please feel free to contact us for information on how we are delivering the future of brand color management today.

{ 0 comments }

Color Conversations: Density & TVI or L*a*b?

by JimRaffel on July 9, 2010

Epson WT7900Golden Nugget #5 Density & TVI or L*a*b* originally appeared on JimRaffel [dot] com in 2005. the topic is one that still comes up frequently in conversations with customers.

I settled on the topic of using Density & TVI vs. L*a*b* to evaluate the difference between inkjet proofs and press sheets not only because it came up several times this week, but it keeps coming up every week in on-site visits and telephone support calls. This topic stems from the reality that densitometers use very specific filters defined by international standards to measure the CMYK ink set. These filters are tuned to the spectral response of the process color ink set. The inks used in ink jet printers do not have the same spectral response as the CMYK inks used on printing presses in our industry.

So, while the solid color bar patches of CMYK on the proof and press sheet look visually the same to our human eye (capable of seeing the entire visual spectrum at all times), they can and often do look considerably different to a device which simply has three filters (utilized to filter the visual spectrum into thirds). This also means that any value derived from a potentially flawed density value (i.e. – Dot Area, Dot Gain-TVI if you prefer, Print contrast, Trap, etc…) are equally unreliable as evaluation tools concerning the match of an ink jet proof and a press sheet.

I have seen time and time again in the field inkjet proofs that do not visually match, but have density and TVI values within tolerance (we have seen the reverse also). As recently as last year I know of at least one inkjet proofing manufacturer who still utilized density trends to verify proof consistency over time. One of our mutual customers complained to me that while the manufacturer’s software and ColorMetrix both reported the proofs being in specification, the visual variation was not acceptable. I asked them to view the trending data in Delta E, and was not surprised to hear them say that shifts or 6-8 Delta E (CIE L*a*b*) in the balanced 3 color grays appeared to be the norm not the exception.

So, is there any value in measuring the density of inkjet proofs? I am not convinced there is. On the other hand, since it is easy to collect and store the data, why not do so. Also, one of my customers pointed out to me this week that they monitor Magenta density of their inkjet proofing system to catch changed changes in ambient conditions like humidity and temperature. While I have not seen this first hand, I am told by the customer that they can get shifts of .07 in Magenta, and still have Delta E variation of less than 3.5 (acceptable level for this instillation). But the movement in the Magenta density warns them they are having humidity problems that could cause the production of bad proofs soon.

The above example is what process control is all about. If you do not measure it, you can not control it. Then, when problems do occur you can go back and look for shifts in the measurements. After identifying a key metric, as our customer above did, you can add that to your daily monitoring, and improve quality and productivity while at the same time reducing waste.

If you enjoy this type of content please consider signing up for our RSS feed or to receive updates via email.

{ 1 comment }

Color Conversations: Metamerism & Color Management

June 1, 2010

This is based upon a past post at JimRaffel[dot]com: #16 Matamerism & Color Management (yes, with spelling error – that’s another story). Let’s take a look at the visual spectrum and some of the different ways we work with the spectrum on an everyday basis in our industry. For our discussion Metamerism is… When two [...]

Read the full article →