Color Strategy, Automation and Cloud Computing

by JimRaffel on December 21, 2010

image of cloud computingAn interesting idea about the linkage between color strategy, automation and cloud computing popped into my head as I organized the ColorMetrix projects for 2011. Until recently I was managing a few projects worked on by a few team members at any given time. I had developed a simple yet effective set of project management documents using Google Docs. In the next couple of months the size of my team will double and the number of projects being managed has increased by a factor of at least three. I’ve realized the homegrown project management system is not going to cut it anymore.

Homegrown Verified Color Systems

Many ColorMetrix customers come to us already having a well thought out verified color system built in either a spreadsheet or coded on evenings and weekends by a dedicated employee. Like my homegrown project management system, these systems are typically extremely effective and do pretty much exactly what the team needs them to do. The problem lies in scalability. A spreadsheet is really meant to be a single user document. A spreadsheet (hard as you may try) is not a SQL database. Most homegrown systems require a great deal of attention and maintenance by the system owner.

Scale up with automated cloud computing solutions

To scale up my project management capabilities I decided to look at cloud based project management systems like Basecamp from 37signals. The power of a cloud based system like Basecamp comes from both task automation and ease of accessibility. Creating projects, adding a list of tasks, assigning responsibility and setting milestones is a snap with Basecamp. The process is exactly the same each time you need to access the system. Notifications to team members can be automatic via email. Further automation allows creation of project templates for similar projects. You might be asking yourself, why is Jim trying to sell me on how great Basecamp is? The answer is simple. As I worked with Basecamp I realized how similar it is to our ProofPass.com cloud computing based systems.

Your Color Strategy in the cloud

ProofPass.com has the same advantages over your homegrown verified color system as Basecamp has over my homegrown project management system. First and foremost on that list is scalability. One measurement station is all that’s needed to get started. With only one or a hundred measurement stations all the results are accumulated and stored in the cloud. Anyone with a web browser anywhere in the world can access the results. Equally important, reference color data (like brand color standards) is stored in the cloud and made instantly accessible to all ProofPass.com users worldwide. Adding measurement stations is easy because once connected to the cloud you are good to go with instant access to all your existing data. Measure and review results anywhere in the world anytime.

Like Basecamp, ProofPass has a powerful database behind the scenes that makes adding new workflows and measurement data sets a snap. Searching for previous measurements (even those several years old) is as easy as a few keystrokes. There is also almost no software to keep up-to-date. All data set creation and data analysis occurs in a web browser. The power of our servers keeps the system running quickly and efficiently. Measurement stations require only a small software application to properly communicate with your color measurement equipment. Other than that all maintenance and support is handled by us way up in the cloud where you never have to worry about it.

That’s my take on how color strategy, automation and cloud computing all link together. If you see it differently feel free to comment and let’s have a conversation about the topic.

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Is ColorMetrix Software Too Good?

by JimRaffel on August 19, 2010

At the IPA Technical conference earlier this Summer a longtime customer informed me he’s still using software I thought he’d long abandoned. This customer has not renewed support or contacted us in anyway for more than three years. I then asked Rick jokingly if maybe ColorMetrix software is too good?

Is ColorMetrix software too good? Like Superman?Not the first time this has happened. Recently another customer contacted me with a similar story. Paul actually uses the software with an instrument that is not even sold anymore and soon will not be supported by the manufacturer.

What’s the common thread? There are probably several factors but I suspect the key piece of the puzzle is the ColorMetrix color verification and process control solution continues to deliver value. We do this in several ways.

Stable reliable supported (when/if they need it) software. The ColorMetrix codebase has been continuously developed, enhanced and improved for sixteen years. There is a saying that there is no such thing as software without bugs but instead software in which all the bugs have yet to be found. There are just are not that many bugs left to be found in a stable mature product. Do you really want the bleeding (and often breaking) edge in your production environments?

Historical data. The information a process control solution provides is only as good as the data in the system. Start-up a new process control system and it will be a year before you have a years worth of historical data. I know sounds simple but sometimes people look past the simple when making a decision to change. Some of our customers are using proofing devices five years old or more. The ability to look back at the color data for a device and check for consistency and trends often helps justify the purchase of replacement equipment.

Economics. I’m not actually talking about the tough economic times the printing industry has been hit with. I’m sure that’s a factor but instead I’m talking about the investment in time to properly setup and configure a process control solution. The cost of the software is small when compared to the investment in time to learn how to use the system, setup your baselines and collect enough historical data for the system to be useful.

So, is ColorMetrix software too good? No, we prefer to think it’s just right. We will also continue to improve our products each year moving forward just as we have for the past sixteen. What will be changing and improving our support. Not the high level telephone and email support you have come to expect from us. That’s staying the same. What we are working on is a ColorMetrix Support Community. As a customer with an active support subscription you will gain access to a unique on-line space where you will be able to interact with other ColorMetrix Users. Sort of a virtual users group in addition to the face to face users group meeting we are planning for later this year or early next year.

Make sure to signup for our email newsletter so we can keep you informed as the support community is built.

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